Announcing Our New Logo and Look!

“A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.” — Paul Rand, American art director

And so, after 20 years with our original corporate logo, the journey to reimagine our look began. After all, we are in a new era of the company – new leadership looking to build upon the strong base of history. We’re so very excited to share the messages behind our new look!

We’ll begin with the shape. Its design reflects the beauty of our west sound region: the waves of the Puget Sound meet the beach where we play as children, connect as adults, and experience the wonderment of sea life. Our majestic mountains touch the land as well, meaningful to all of us who enjoy nature while spending time on the trails that wind in and through the forests and valleys of the green and golden hills.

Within the logo design, you can also see the shape of two hands intertwining. This is significant to our relationship-based foundation. As an organization, relationships are fundamental, and our ability to collaborate with our clients, matching employers with employees with the right talent and interest to create success, is our goal. And our partnership doesn’t just end there – we are full HR partners with our clients, providing insight and resources covering a wide range of topics.

Lastly, the choice of colors for our new look. The wonderful region where we serve has a rich and longstanding history related to the military, Navy specifically. The roots of our service reflect the commitment we hold for our service to our employer partners and the local employees we represent.

Our new logo reflects all the good things about us built over the first 20 years of our company. It looks to the future with a contemporary, smart, fresh and innovative image yet nodded back to the tradition known for us – a high quality, reliable and friendly company with which to do business.