Not every job posting is real. “Ghost jobs”, those roles posted without a true intent to hire, are showing up more often in today’s hiring market. They waste candidates’ time. They create confusion. And they send the wrong message about your company.
Job seekers notice. When they apply and hear nothing back, trust erodes quickly. Over time, that frustration turns into a perception problem that can make it harder to attract the right talent when you actually need to hire.
In this article, we break down what ghost jobs are, why companies post them, and how they can quietly damage your employer brand.
Ghost Jobs: A Hiring Practice That’s Haunting Your Brand – KItsap Business